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Pay is Boosted 25% When You Work in Partnership with AI

Acquiring artificial intelligence (AI) skills can significantly enhance your earning potential. According to a recent study by PwC, jobs that require AI expertise offer substantial wage premiums, highlighting the growing importance of AI skills across various professions.

In this blog, I examine the growing importance of artificial intelligence (AI) skills for both individuals and organizations. I discuss key findings from a recent PwC study that revealed substantial wage premiums for jobs requiring AI expertise. Additionally, I share insights from McKinsey and Micrsoft/LinkedIn talent trends, and I dig into the growing demand for AI skills and how job requirements are evolving. Then, I share examples of roles across different industries that can leverage generative AI tools to enhance their work. Finally, I challenge leaders and individuals to prioritize AI education and adoption to future-proof careers and organizational success.

Dr. Lisa partnered with ChatGPT 4o to create this image

Key Findings from the Study

The PwC research analyzed over 500 million job advertisements across 15 countries, revealing some striking insights:

  • United States: AI-related roles command an average of 25% higher wages compared to similar positions without AI skills.

  • United Kingdom: AI jobs offer a 14% wage premium.

  • Canada: Professionals with AI expertise earn 11% more than their counterparts.

Certain professions see even more pronounced benefits. For example, lawyers in the U.S. with AI skills can earn up to 49% more, while financial analysts see a 33% increase in wages.

The Growing Demand for AI Skills

Between 2012 and 2023, the demand for jobs requiring AI skills grew 3.5 times faster than the total number of jobs across the countries studied. This surge in demand is driven by the need for businesses to leverage AI for competitive advantage and increased productivity.

Changing Skill Requirements

As AI continues to permeate various industries, the skills required by employers are evolving rapidly. According to Barret Kupelian, chief economist at PwC UK, "the menu of skills required by employers in occupations exposed to AI is changing about 25% faster than those which aren't." This trend is expected to intensify as AI adoption accelerates, creating new roles and reducing the demand for skills that can be automated by AI.

Rather than mastering complex technical AI skills, an accessible path for everyone is to become skilled in leveraging the latest generative AI (GenAI) tools, which can augment and enhance your existing job responsibilities. GenAI tools like Copilot, Perplexity, ChatGPT, Poe, Canva, Gamma, and many more, are making it easier than ever for non-technical professionals to harness the power of AI in their daily work.

Here are some examples of roles and industries where leveraging GenAI tools is beneficial:

Marketing and communications:

  • Rapidly producing high-quality written content

  • Designing visual assets

  • Ideating new campaign concepts


  • Generating financial reports

  • Analyzing data

  • Identifying emerging trends

Software development and engineering:

  • Automating mundane coding tasks

  • Freeing up time for more strategic, high-impact work

Legal industry:

  • Conducting legal research

  • Drafting contracts and briefs

  • Predicting case outcomes

Creative professions (writers, artists, musicians):

  • Enhancing ideation

  • Improved production processes

Public sector (government, education, non-profits):

  • Generating policy briefs and reports

  • Drafting grant proposals and funding applications

  • Conducting research and analysis to inform decision-making

  • Developing educational content and lesson plans

  • Improving citizen engagement and communication

Regardless of role, the key is to adopt a mindset of experimentation and continuous learning when it comes to GenAI tools. By investing a few hours per week to explore their capabilities, you can quickly develop AI-powered skills that set you apart from your peers and make you an invaluable asset to your organization.

The most difficult part for workers is to change their work patterns. Whenever beginning a task that is typically done on autopilot, ask yourself, "How could I do this task differently in partnership with AI?" By purposefully replacing old work habits with new, AI-powered habits, upskilling happens quickly, and hours of productivity time are recovered every week!

Workforce Engagement and Retention

Additional insights from a McKinsey Talent Trends Survey highlight the importance of retaining and hiring AI-enthusiastic talent. The survey found that most workers using generative AI in their jobs are non-technical employees - 88%! These are your highly productive people and change makers, so retaining them is essential.

The McKinsey survey also revealed that 51% of GenAI creators (techies) and heavy users (non-technical roles) plan to leave their jobs in the next 3-6 months. The top engagement factors for these employees who plan to stay in their current roles prioritize flexibility and relational factors over compensation:

• Workplace flexibility (40%)

• Meaningful work (33%)

• Support for health and well-being (31%)

• Safe workplace environment (29%)

Interestingly, compensation ranks as the seventh factor, highlighting that non-monetary benefits play a crucial role in employee retention.

As AI adoption increases in workplaces, retaining AI-enthusiastic talent both technical and non-technical is critical for organizational success. The McKinsey survey findings emphasize that beyond compensation, workplace flexibility, opportunities for meaningful work, support for well-being, and a safe environment are key factors that can help companies engage and retain their generative AI creators and users who are evaluating other career options. Fostering these relational and flexibility factors will give organizations a competitive advantage in talent retention amid rapid technological change.

Productivity Gains and Economic Implications

Industries most exposed to AI are seeing significant productivity improvements. The PwC report found that labor productivity in these sectors is growing 4.8 times faster than in other industries. Higher productivity leads to higher living standards as companies produce the same amount of goods or services, or more, with fewer staff or reduced working hours.

Randall Kroszner, a member of the Bank of England’s financial policy committee, emphasized the importance of productivity growth for economic sustainability. He stated, “Productivity growth is crucial to boosting real wage growth and sustaining economic growth, particularly when the number of hours worked in an economy may be declining as populations are aging.”

Leadership Call to Action

With the speed of change, the responsibility falls on leaders to not only adapt to new technologies but to ensure that their teams are equally well-equipped. The competitive edge gained through AI is not just in adopting the technology but in nurturing a workforce proficient in leveraging AI tools. Here’s how you can lead the charge:

  1. Prioritize AI Education: Start by integrating AI learning into your organizational culture. Encourage and provide resources for your team to learn about AI. This could be through sponsored courses, access to webinars, or subscriptions to leading AI resources. I facilitate a live cohort every week called AI-Savvy Pros for this very purpose! YOU and your entire team should join us!

  2. Implement AI Tools: After establishing a clear policy for safe use, equip your team with state-of-the-art generative AI tools. Allow them to experiment and discover how these tools can enhance their daily workflows. This practical experience is invaluable in developing comfort and proficiency with AI technologies.

  3. Set Clear Objectives: Define what success looks like in terms of AI integration within your team. Whether it's speeding up data analysis or enhancing creative output, having clear goals will focus efforts and measure progress effectively.

  4. Foster an Environment of Innovation: Encourage a culture where using AI in new and innovative ways is rewarded. Recognize and share success stories within the team to inspire others and demonstrate the tangible benefits of AI proficiency.

  5. Provide Continuous Support: As with any change, challenges will arise. Be prepared to offer support through mentoring, Q&A sessions, and regular check-ins. Ensure that your team feels supported as they navigate the learning curve.

  6. Evaluate and Adapt: Regularly assess the impact of AI skills on your team's performance and job satisfaction. Use these insights to refine your approach, ensuring that your team's AI capabilities continue to grow and align with industry developments. AND change their job descriptions to more interesting work as AI takes on more of the rote tasks!

By taking these steps, you can transform your team into a dynamic force, capable of not only adapting to the AI revolution but leading it. Empower your team with AI skills today and watch them become architects of your organization’s future success!

Business Professionals Call to Action

Don't wait for your leaders to empower you with AI! The evidence is clear: developing AI skills can substantially boost your earning potential and career prospects. Further, a recent report by Microsoft and LinkedIn showed that many of your peers are not only embracing AI, but they are bringing their own AI to work!

✅ 85% of Gen Zers are bringing AI tools to work

✅ 78% of millennials

✅ 76% of Gen Xers

As AI continues to reshape the job market, staying ahead of these changes by acquiring relevant AI expertise is more important than ever. Embrace the opportunities presented by AI and position yourself for a prosperous future - if you don't act soon, you're risking being replaced by someone who took action and learned how to partner with AI. Join my weekly AI-Savvy Pros group! We have fun as a cohort, learning and growing together. We’d love to have you join us!


With technology leaping forward every week, acquiring AI skills is not merely a beneficial career move—it's a strategic imperative. The insights from PwC, the McKinsey Talent Trends Survey, and the Microsoft/LinkedIn study underscore a critical point: AI is reshaping the fabric of our work landscape, enhancing productivity and offering substantial wage premiums. For leaders, the mandate is clear: catalyze a learning revolution within your organizations, equip your teams with generative AI tools, and foster a culture that prizes ongoing education and innovation. For individuals, the message is equally compelling: take initiative, harness the power of AI, and secure your place in the future of work. As AI continues to permeate every sector, those who embrace partnering with AI are shaping the future and securing their place in it.

I hope that you'll choose to embrace this transformative journey today—join my AI-Savvy Pros group, and together, we'll unlock the potential of AI. You don't have to feel anxious about your team's future or your own career, instead, you can take control of it!

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