Microsoft's Spataro mentioned in a Wall Street Journal article that the internet wasn't something that needed marketing; it organically grew in demand. Similarly, Microsoft is not actively marketing their new AI tool, Copilot, because they believe it will naturally become essential.
I think they're right to be confident.
What is Microsoft Copilot
Microsoft's AI Copilot is a generative AI tool integrated into the Microsoft 365 suite. It acts as a business assistant, streamlining workplace productivity by automating routine tasks such as summarizing video calls, drafting email responses, and converting Word documents into PowerPoint presentations. This AI-driven capability aims to enhance efficiency and enable workers to focus on more complex and creative tasks by reducing the time spent on administrative activities.
Companies who are adopting generative AI capabilities - particularly those that are embedded within their core productivity tools - are becoming more agile and effective than companies who aren’t.
And the business advantage created compounds quickly.
Consider the effect of compounding interest in savings: initially, the gains seem modest, but over time, as the interest earned itself starts to earn interest, the growth accelerates dramatically.
Now, let’s apply this concept to the adoption of generative AI in business operations.
At first, the AI saves employees a few minutes on tasks like summarizing documents, drafting emails, and converting Word docs into slides.
But each minute saved is not just a direct time saving; it's also an opportunity for employees to do more valuable work.
As they use these saved minutes on higher-level tasks, the value of their work compounds, leading to faster innovation, more strategic decision-making, and ultimately, a more competitive and profitable business.
Microsoft knows the value of what they've created and that fact is reflected in the 60% uptick in monthly subscription price. They are confident that, just like with compound interest, the true impact of generative AI is not just in immediate time savings but in the exponential growth of value it generates over time.