top of page

Protecting Your Digital Self: The Urgent Need to Reform Predatory Terms of Service

The Problem

Let's get this straight—predatory Terms of Service are more than just a footnote on a website or an annoying pop-up. They're calculated mechanisms that strip away individual rights, akin to a modern-day "digital land grab," enriching corporations at the expense of users. This is no exaggeration; the fine print in these terms often include clauses that give companies the right to use, modify, and even sell your data without any compensation, notice, or recognition of your moral rights.

A Case in Point: A Gaming App’s Disturbing Terms

To understand the scale of this issue, let’s take a closer look at real terms from a gaming service. According to their Terms of Service:

  1. Ownership of User Content: The moment you upload any content, such as your profile picture or text messages within the game, you are essentially handing over control. The company gains “a perpetual, worldwide, royalty-free, irrevocable, non-exclusive right” to do just about anything they want with it—modify it, sell it, or even incorporate it into new technologies that haven’t been invented yet.

  2. No Compensation or Rights: You won’t see a dime from any of this, nor will you be notified. Even more, you agree to waive any moral rights you might have had in the content you created.

  3. Sharing with Other Users: To add salt to the wound, these terms grant other users the right to copy, modify, and distribute your content within the app’s ecosystem without any notice or compensation to you.

The shocking thing to me is that this isn't a violent action game - this is BRIDGE. Yes, I mean the old school card game. The company, Bridge Base, is rumored to dominate this space controlling 99% of the online bridge world. This drives home the point that any genre can demonstrate poor ethical behavior.

Your Physical Likeness and Voice Are “User Content”

Here’s a nuance that makes these gaming app terms even more disconcerting: it’s not just your digital creations at stake. When the terms refer to “User Content,” this includes your physical likeness and voice. That’s right, your face and voice can be manipulated, commercialized, and disseminated by the company AND other users.

What this Means

Gaming apps include video and voice content as users interact online within the game. These video sessions, including your face, body, mannerisms, and voice, can be altered, repackaged, and sold without your permission or knowledge. This identity theft isn’t just confined to the gaming virtual world; it could be used in advertisements, merchandise, or whatever else the company has in mind. Basically, you’ve given them permission to deep fake you - without compensating you or even notifying you that it’s happening.

“incorporate such User Content into any form, medium, or technology now known or later developed throughout the universe, for any purpose whatsoever, commercial or otherwise.”

The Urgency is Real

The implications are staggering. This is not just a virtual land grab; it’s an identity grab. You stand to lose control over how your own face and voice are used and represented in the world. This brings the issue of predatory terms into a stark, deeply personal light, adding yet another layer of urgency to the need for change.

Historical Perspective

The overarching issue here isn’t just about control; it’s fundamentally about the transfer of wealth and power. These predatory terms act as a modern echo of the infamous “Robber Barons” from late 19th and early 20th-century America. Just like those industrialists who amassed immense wealth by exploiting workers and quashing competition, these terms pave the way for corporations to enrich themselves at the direct expense of individual users.

The Robber Barons of old seized tangible assets—land, labor, resources. Today’s digital “Robber Barons” are seizing intangible yet invaluable assets—your likeness, your voice, your creative content. The end result is the same: a transfer of wealth and agency from individuals to an elite entity, all under the guise of terms of service.

By allowing companies—and even other users—to exploit your identity and creations without compensation, these terms effectively transfer economic value away from you, funneling it upward to corporate coffers. And it’s not just about money; it’s about the ownership of your very identity, freely given to those who already wield disproportionate power.

We’re faced with a contemporary form of exploitation that demands urgent ethical and legislative action. As history shows, unchecked power leads to abuse, and it’s time to put a stop to this 🛑

Call to Action

So, how do we tackle this pervasive problem? It's a multi-faceted challenge that requires effort from consumers, businesses, and policymakers alike. Here's a breakdown:

Consumer Empowerment

Awareness is the first step. Educate yourselves and others about the fine print in these terms and how it's designed to take from you and give to them.

Ethical Leadership

If you're in a leadership role, particularly in tech, take responsibility. Establish terms that respect users' intellectual property, rather than commodifying it for corporate gain.

Industry Standardization

This is a collective issue that requires a collective solution. Industry leaders should work together to set new, fairer standards for Terms of Service.

Clear Language

Ditch the legalese. Terms should be written in plain language that anyone can understand.

Legal Reforms

Lobby for laws that protect individual rights online, drawing inspiration from existing legislation like GDPR in Europe or CCPA in California. These laws put the power back in the hands of the individual, making it harder for companies to exploit user data. By advocating for similar protections, we can create a more equitable online environment for everyone.

Public Accountability

Social media campaigns and public discourse can be powerful. Use these platforms to hold companies accountable.

Expert Audits

Leaders should consult with ethical and legal experts to ensure that their terms don't exploit users. If they do, change them. It's that simple.

Community Feedback

Finally, include your user base in these important decisions. Open the floor to feedback and make changes accordingly, fostering a more inclusive and ethical environment.


Predatory Terms of Service aren't just a digital nuisance; they're a moral issue that siphons value from individuals to line the pockets of a few. We can't afford to be passive. It's time for meaningful action.

39 views0 comments


bottom of page