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Embracing the New AI-Disrupted Reality: What Grimes' Approach Can Teach Us

Updated: Jun 11

The rise of AI has disrupted many industries, including music. As AI technology advances, it becomes easier to replicate the voices of famous singers and other public figures. Many artists and creatives are fighting against this trend, taking legal action against those who use their voice without permission. However, musician Grimes has taken a different approach.


Rather than fight against the use of her voice, Grimes has embraced it. She has launched a new passive income stream for herself by licensing her voice to anyone who wants to use it, and is willing to pay for the privilege, through her new AI voice software, dubbed Elf.Tech. She has armed every fan, meme maker, and aspiring artist with her voice as a tool in their revenue-making toolbelt, all for a 50/50 royalty split.


This move is not only a smart financial decision for Grimes, but it also sends a powerful message about embracing disruption and finding new opportunities in the face of change. Instead of trying to hold onto the old ways of doing things, Grimes is adapting and evolving with the times.


As business leaders, we can learn a lot from Grimes' approach. Disruption is here, and the winners and losers are being defined now. Instead of fighting against change, we must embrace it and find new ways to thrive in this new AI-disrupted reality.



Think about how your business can adapt and evolve to take advantage of new opportunities presented by AI. What new revenue streams can you create? How can you leverage AI to enhance your products or services? By embracing disruption and finding new opportunities, you can position your business for success in the years to come.


Grimes' approach to AI disruption serves as an inspiration for us all. By embracing change, finding new opportunities, and adapting to the new reality, we can thrive in the face of disruption and build a brighter future for ourselves and our businesses!


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