Does This Sound Familiar?
The Philosophy That Shaped My Book
Years ago, a beloved teacher taught me a lesson that has been invaluable throughout my career: “there is no desire greater than to alter someone else’s draft.” That insight is the foundation of my philosophy.
Armed with this philosophy, early in my career, I created my Visual Dartboarding™ approach to turn passive presentations into active co-creation sessions. Instead of pitching a polished idea, I started sharing rough drafts early—inviting others to shape the outcome with me.
I brought this "Show, Don't Tell" philosophy into my AI work, where the stakes are high and the concepts are complex. A powerful example was when, instead of using slides, we brought a holographic AI agent prototype into a boardroom, wearing the client's team jersey.
We didn’t tell them what AI could do.
We showed them what was possible, as the holographic agent interacted with simulated fans on game day, right before their eyes.
Funding was unlocked. Belief was born. That’s the power of showing, not telling.
Why Now?
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AI isn’t failing because it’s too technical.
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It’s failing because we’re not showing what success looks like.
It’s time to flip the script.
So, whether you’re prepping for a board presentation, launching an AI pilot, or leading transformation in your org, this book gives you the tools, language, and visual strategies to lead differently and win support faster.
Who this book is for
This is for you if you're:
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A CEO, CIO, CFO, COO, innovation lead, or board director
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Presenting strategy, trying to align stakeholders, or launching pilots
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Feeling stuck, stalled, or just not getting the traction you need
You don’t need to code. You don’t need to be an engineer.
You need a visual toolkit and a new way to lead.
This book gives you both.
What You’ll Learn
This is not a tech manual. It’s a leadership strategy playbook for executives, change agents, and boardroom decision-makers who need to turn AI from a buzzword into business value.
Inside, I’ll show you my proven system for turning potential into performance. You will learn how to:
Applied AI Guiding Principles
Build unstoppable momentum with the
AI Performance Flywheel, a four-phase system that takes your initiatives from:
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Foundation to
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Execution,
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Scale, and
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Innovation
Five AI Success Pillars
Ground your strategy in my research-backed
Five AI Success Pillars:
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Business Value Creation
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Customer-Centricity
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Collaborative Teams
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Cultural Shifts
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Data as a Strategic Asset
Visualization Decision Framework
Master my Visual Dartboarding™ collaborative problem-solving approach and Visualization Tool Decision Framework, a practical toolkit to help you select the right visual for the right audience—from ROI heatmaps for your CFO, to workflow diagrams for your team.
About the Author
Dr. Lisa Palmer is an Applied AI Executive Advisor, global keynote speaker, and the founder of an AI venture blending cutting-edge AI software with human expertise.
Her unique value lies in having been a technology buyer, seller, advisor, and researcher, giving her a 360-degree perspective on how to turn AI into practical, profitable, people-friendly results.
Testimonials
"Finally, a playbook that shows how to unlock AI’s power with business leaders, not just engineers, and demystifies the path from vision to real value."
― Mary Shea, PhD, Former Principal Analyst at Forrester, Co-Founder & Chief Growth Officer at Meerkat
"Critical resource for business leaders--this book fills in all the gaps between LLMs and making money!"
— Chris Germann, Advisor to CMOs, Independent Consultant, Former Gartner VP - CIO Research Program
"Every services partner chasing AI deals needs a blueprint like this for turning strategy into action and pipeline into revenue."
— Justin Slagle, Former Microsoft Director - Global Systems Integrators, Founder & CEO - The Partner Masters
"If you want to turn skeptics into champions, show them exactly how AI changes the game for your business."
— Greg Nichols, President of Technology Partners, AI Investor
"Her step-by-step methodology is the essential AI guide for driving collaborative, secure innovation, fast."
— Rob Bence, VP of Technology & Cybersecurity - Tepper Sports and Entertainment, Owners of the Carolina Panthers
"Dr. Lisa delivers the field guide for leaders ready to secure the future by pairing advanced technology with courageous human leadership."
— Julie Vida, Retired Naval Commander, Cybersecurity Board Director, Former Splunk Chief Strategy Advisor
Order Your Copy Now!*
* As a thank-you for your early support, everyone who pre-orders Show AI—Don’t Tell It
before September 30, 2025 will receive exclusive access to an
Ask Me Anything (AMA) session with Dr. Lisa Palmer.
Plus, you'll be entered into a draw for a 1:1 strategy session with Dr. Lisa!
👉 Let us know you pre-ordered by submitting your info HERE.
Book Format and Specs: Hardback – 286 pages | ISBN-13: 978-139433691 | Publishing date: September 30, 2025 | Publisher: Wiley
